NEWS AND MEDIA

The South African and international media have continued to support our vision of a child rights based society. The following opportunities have been used to reach an audience of 31 583 360 with a message of peace and non-violence for children:

 Childline Gauteng facilitated the following marketing and media opportunities over the past year:

• Screening of the Lucy Moonflower TV ad

• The Childline Gauteng fund raising calendar using children's art work has drawn many compliments. The title of the calendar this year is "It is easy to be strong when you have someone to talk to"

• National Children's Day

• The Sunlight safe house project - "Call-a-thon"

• Child Protection Week

• Various other media inserts